Digital Marketing Training

What you will learn in this module? :

  • Introduction to Digital Marketing.
  • The 5Ps of Digital Media Marketing.
  • The Digital Media Marketing - Crafting the Strategy
  • Value and Tactics & Evaluation
  • Real World Case Studies.

Emphasis will be paid on the core theoretical concepts of Digital Marketing, its applications in practical scenarios and how it has been used in the modern era of marketing.

By attending this module, you will get to know the fundamentals of Digital Marketing & the Way Forward to march into the next modules of the course. The sessions will be conducted by industry experts & those professionals who have hands on experience in the subject.

What you will learn in this module? :

  • Introduction to Search Engines
  • Importance of SEO
  • Search Engines - How they work, Differences between major Search Engines and Best Search Page Tools Charts.
  • Recommendation & Tips for having better page optimization
  • Best Practices for On Page Optimization.
  • Off Page SEO Techniques
  • The 14 Tips for powerful Search engine Optimization
  • Real World Case Studies

Emphasis will be paid on the core theoretical concepts of SEO, its applications in practical scenarios and how it has been used in the modern era of online marketing.

By attending this module, you will get to know the fundamentals & applications of SEO. The sessions will be conducted by industry experts & those professionals who have hands on experience in the subject.

What you will learn in this module?

  • Introduction to Social Media Marketing.
  • Social Media Marketing vs Conventional Marketing.
  • Viral Marketing
  • Facebook Marketing - Tools & Techniques, DO's & DONT's and Emphasis on Personal & Professional Branding.
  • LinkedIn Marketing - Enhancing your Professional Brand + LinkedIn for Business
  • Twitter Marketing - Enhancing your Professional Brand + LinkedIn for Business
  • Other Platforms like Pintrest, Instagram, Quora.... etc...

Here you will get to learn the fundamental & advanced techniques used in SMM with a focus on how you could leverage it to enhance both your personal. professional as well as organizational brand.

After attending the sessions, you will be able to explore the unprecedented levels of access that these platforms provide access allow you to connect potential customers / clients / consumers / buyers

What you will learn in this module?

  • History of Email
  • Types of Emails.
  • Understanding Email Marketing.
  • The critical elements of every email you create.
  • Mail Services.
  • Managing Email Marketing.
  • Successful Email Marketing Practices.
  • Eight Key Drivers of Email Marketing Campaigns.
  • Best Practices in Email Marketing
  • Hygiene Factors in Email Marketing
  • Email Marketing Automation.
  • Case Studies.

By the end of this course, you will be able to know how exactly you can craft an email, how it has to be sent in order to elicit a response from the receiver, and how you could a trust level in the receiver about your sends.

Most importantly, you will learn how to harness the email's power to nurture relationships with prospects and customers. You will be walked through some real life case studies on how persons, entrepreneurs & companies have used it successfully to enjoy business profits.

What you will learn in this module?

  • Introduction to Inbound Marketing - Advantages
  • Inbound vs Outbound Marketing
  • Purchase Behavior - As a driving factor of Inbound Marketing.
  • Tools & Techniques of Inbound Marketing
  • Causes of failures in Inbound Marketing.
  • Blogging - How this helps in enticing customers to your offerings.
  • Lead Nurturing through Inbound Marketing
  • Case Studies.

By the end of this course, you will be able to grow your business & career and learn how to create marketing that people love, through remarkable content, high converting land pages, lead nurturing and customer delight

What you will learn in this module?

  • Introduction to Google Analytics.
  • How Google Analytics Works.
  • Data Confidentiality.
  • Interface Navigation
  • Installing Google Analytics & Tracking Code.
  • Interpreting Reports.
  • Page View, Visits & Visitors.
  • Content Reports. li>
  • Navigation Analysis.
  • Accounts & Profiles.
  • Campaign Tracking & AdWords Integration.
  • Goals
  • Filters
  • Custom Reporting.
  • Motion Charts.
  • Internal site Search.
  • Tracking Site Interactions.
  • Additional Customizations.
  • How to use Google Analytics.

What you will learn in this module?

  • Introduction to Adwords
  • Google's Ad Distribution Network.
  • Benefits of Adwords
  • Online Advertising Stats & Trends.
  • Basic Adwords & Features.
  • How to build a successful Adwords campaign?
  • How Adwords can pay for itself?
  • How to create a Google Adsense Account?
  • On - Page Basics
  • Adsense Administration.
  • Pros & Cons of Adsense.

By the end of these sessions, you will be able to understand how google makes money, how adsense & adwords work. You will be able to leverage the power of google to educate & generate awareness, identify prospects & leads, acquire new customers, build brand & increase sales for your company.

These sessions will be taken by industry experts helping you with practical case studies and real world examples. You will definitely relish the sessions & enjoy it!

Mobile Marketing:

What you will learn in this module?

  • Mobile Usage Facts & Trends.
  • Mobile Marketing Strategy.
  • Why Mobile Marketing?
  • Potential Mobile Profit Boosters.
  • QR Code.
  • Mobile Apps.
  • Mobile Measurement & Analytics.
  • Templates Used in Mobile Marketing.

Video Marketing:

  • Why Use Video for Marketing?
  • YouTube Marketing.
  • YouTube - Perceptions & Realities.
  • Is YouTube Right for your Business?
  • YouTube Success Stories.
  • Easy & Affordable Ways to get Started.
  • Strategies For Advanced YouTube Users.

Affiliate Marketing:

  • What Is Affiliate Marketing?
  • Applications of Affiliate Marketing.
  • How it works?
  • YouTube Success Stories.
  • Types of Affiliate Marketing.
  • Case Studies & Success Stories.

By the end of these sessions, you will be able to understand how to use mobile & video & affiliate marketing strategies to create awareness for your company products / services / brand in order to generate business leads & close sales.

These sessions will be taken by industry experts helping you with practical case studies and real world examples. You will definitely relish the sessions & enjoy it!

Search Engine Marketing:

What you will learn in this module?

  • Meaning & Importance of Search Engine Marketing
  • Key Internet Marketing Strategies
  • Search Engine Marketing Strategies
  • How Actually Search Engine Marketing Works?
  • Learning The Search Engine Marketing Tools.
  • QR Code.
  • Mobile Apps.
  • Mobile Measurement & Analytics.
  • Templates Used in Mobile Marketing.

Content Marketing:

  • What is Content?
  • What is Content Marketing?
  • Why Content Marketing?
  • Figures & Stats Proving Importance of Content Marketing.
  • Challenges In Content Marketing.
  • Content Marketing Processes.
  • How Do You Plan For Your Content Marketing?
  • What Is Engagement?
  • Content Marketing KPIs (Key Performance Indicators).

Affiliate Marketing:

  • What is Webmaster Tool?
  • How You Can Add Your Site To Webmaster Tool Account?
  • Webmaster Tool Dashboard Account.
  • What Is Site Map & How To submit It?
  • The 5 Key elements of Webmaster

By the end of these sessions, you will be able to understand how to use the fantastic tools of Search Engine Marketing & achieve business or marketing goals.

You will also learn to use the power of content marketing to make your prospects aware about your products & services through this tactic.

These sessions will be taken by industry experts helping you with practical case studies and real world examples.

FAQ

Our trainings are differently for fresher, professional and entrepreneurs.

Our digital marketing trainings are customized trainings for fresher, professional and entrepreneurs. ShuHaRi is one of its unique training institute and consultancy registered under “Ministry of corporate affairs” as ShuHaRi Trainers and Digital Marketing Consultants LLP.

We provide module wise, Basic and intermediate Trainings in digital marketing. Apart we give 100% job assistance to jobseeker, customized training for professional and entrepreneurs as per your needs. We give best emphasizes on practical and when completed proper assignments we give internship certificates is also provided. This all futures make ShuHaRi a best training place.

We help students from the streams like BBA, B.com, MBA, BA, BCA, MCA, B. E Diploma etc. to add skill to their education where they can get a proper career to start with. There is no specific technical background required to learn digital marketing the basic knowledge of computer operation is enough and minimum graduation would give you better career opportunities.
Our aim is to create digital marketing professionals who can give an innovative edge to the companies and helping you in creating successful career. We provide with Digital Marketing course designed for fresher. Also, we provide 100% job assistance to fresher.

Getting Employment is easy maintaining employability is the challenge. In today era of competition its very much important keep updated knowledge and skill than that of your co-employees. Then it might be trending subject in the industry or it might be you soft skills which can prove you a best manager. If you are looking to equip yourself to survive and improve in your profession then ShuHaRi is the answer. Our customized training in for digital marketing will help you for yourself development and thus key to you success.

There is no doubt with changing time the buying behavior of the customer has changed. Any business with no Digital Presence is out of game. While business want to reach and make their presence globally. The answer for this is only digital marketing. CMO’s predict that in coming years digital will account 75% of the marketing budget of any company in coming years. Be it a small scale entrepreneurs or local business or settled venture are looking to create their online brand presence.

With this scenario there is a great demand locally and globally for digital marketing skilled professionals. Major Roles in Digital Marketing:

  • Digital Marketing Manager/ Executive
  • SEO Executive/ Expert
  • PPC/ SEM Expert
  • Content Marketer
  • Blogger
  • Social Media Executive/ Manager
  • Email marketing Executive/Manager

Specialties of our Trainings

  • 100% Job Assistance
  • Flexible Batch Timings
  • Updated knowledge
  • Live Projects and Case Studies
  • Affordable Fees